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Saïd Business School, University of Oxford

Oxford Artificial Intelligence Programme

Gain the critical insights and in-demand skills to succeed in the booming industry of AI.

View programme prospectus
Duration

6 weeks,
excluding orientation

Effort

7-10 hours per week
entirely online

Learning Format

Weekly modules,
flexible learning

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*Offer applies to any start date for participating courses where registration is currently open as long as you register and pay by February 24, 2026, at 11:59 p.m. Eastern Time (U.S.). To redeem the offer for executive education courses, register on getsmarter.com, using code GOFORGOLD2026 at checkout. The discount cannot be combined with any other offers for executive education courses.

On completion of this programme, you'll walk away with:

  1. The ability to identify and assess the possibilities for generative AI in your organisation and build a business case for its implementation.

  2. A strong conceptual understanding of the technologies behind AI such as machine learning, deep learning, neural networks, and algorithms.

  3. Insight from Oxford Saïd faculty and a host of industry experts, helping you to develop an informed opinion about AI and its social and ethical implications.

  4. A contextual understanding of AI, its history, and evolution, helping you to make relevant predictions for its future trajectory.

Become a skilled professional in one of the fastest‑growing fields

Artificial Intelligence (AI) has become an integral part of our world. From algorithms to data analysis, AI is helping create efficient and smarter systems. Innovative technologies like generative AI and natural language processing are improving the way we do business, and now, technologies like these and others can be explored online in just six weeks. Now is the time to develop the foundational knowledge in AI so you can best leverage its capabilities to reach your professional goals and beyond.

This programme is for you if you are:

  • A cross-functional manager or business leader interested in understanding AI’s potential across industries
  • A technical or non-technical professional looking to pursue growth in your current role
  • A CIO, IT manager, or business analyst who would like to understand how AI can be successfully implemented within your organisation
  • Seeking a foundational understanding of how AI works

This programme does not require technical skills or the ability to code.

Accreditation Logo

This Oxford Artificial Intelligence Programme is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The programme has an estimated 60 hours of learning.

Note: should you wish to claim CPD activity, the onus is on you. Oxford Saïd and GetSmarter accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points.

    Programme curriculum

    Over the duration of this online programme, you'll work through the following modules:

    Module 1 Artificial intelligence ecosystem

    Explore the history and potential of AI within the context of the digital ecosystem.

    Module 2 AI and machine learning: Understanding the black box

    Delve into the mechanics of the three main types of machine learning: supervised, reinforcement, and unsupervised learning.

    Module 3 Understanding deep learning and neural networks

    Understand what deep learning is and how it is powering the modern approach to AI.

    Module 4 Beyond prediction: Making the most of generative AI

    Explore the concept of generative AI and the impact of its application on organisations.

    Module 5 AI and society

    Understand the impacts that AI has on the way we live and work.

    Module 6 How to drive AI in your business

    Identify the potential business opportunities of AI in a specific context.

    Please note that module titles and their contents are subject to change during programme development.

    Your Programme Director

    Matthias Holweg

    American Standard Companies Professor of Operations Management and Programme Director of the Oxford Artificial Intelligence Programme
    Saïd Business School, University of Oxford

    American Standard Companies Professor of Operations Management and Programme Director of the Oxford Artificial Intelligence Programme, Saïd Business School, University of Oxford

    Matthias is a leading expert in digital operations and the application of artificial intelligence to improve business processes.

    As the American Standard Companies Professor of Operations Management he oversees the Technology and Operations Management programmes at Oxford Saïd. He directs two significant initiatives at Oxford: the Oxford Artificial Intelligence Programme, one of the world's largest training initiatives for business professionals, and the AI Ethics, Regulation and Compliance Programme for risk and compliance managers.

    With a foundation in industrial engineering, statistics and Lean Six Sigma, Matthias brings a robust problem-solving approach to his work. Prior to joining Oxford, he held faculty positions at the University of Cambridge and was a Sloan Industry Center Fellow at MIT's Engineering Systems Division.

    "Before starting this course, I found it challenging to understand how AI could be effectively applied within a company. Many of our clients expressed interest in AI, but often without a clear idea of what they wanted, just a general expectation that it would make things faster and cheaper. At our company, we struggled to build solid business cases around these vague requests. Now, having completed the course, I have a much clearer understanding of the history, capabilities, and practical applications of AI. I can confidently say that AI can truly benefit our clients, often in ways they hadn't initially considered. This new perspective allows me to guide them more effectively toward solutions that deliver real value.."Aaron V. | Cloud Engineer, Sirrus

    An online education that sets you apart

    This Oxford Artificial Intelligence Programme is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:
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    Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.

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    Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step.

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    Earn a certificate of attendance recognising your online programme from Saïd Business School, University of Oxford.